About

John Lawlor has over 15 years of experience in leadership roles with several marketing services businesses, including: Spectra Marketing, advertising research specialists IPSOS-ASI, and market research company IRI. After joining Vestcom as its Chief Commercial Officer in 2008, he became its Chairman and CEO the following year. Throughout his career, John has successfully led key growth initiatives for organizations with the introduction of innovative solutions targeting the consumer packaged goods industry, ultimately building senior-level relationships within many of the world’s largest CPG manufacturers.

Originally from Ohio, John holds bachelor degrees in economics and biology from John Carroll University, and completed the Executive Development Program at the Wharton School, University of Pennsylvania. He currently resides in Little Rock, Ark. with his wife and three children.

One Response to About

  1. Hello John,
    It is great to see you writing a blog and being a part of the conversation. I applaud you for your efforts and working to connect with your employees and customers. (and future customers…)

    I am an eager Product Marketer with a keen eye for Retail Marketing.
    I’ve been a blogger for 3 years about Product, Retail and Consumer Marketing.

    When you have a second, I’d love for you to read some of my posts on some big names in retailing:
    Randall’s: http://dannaden.com/2011/03/21/randall%E2%80%99s-brings-reason-to-a-3-ring-grocery-shopping-circus/

    Toys R Us: http://dannaden.com/2011/02/28/yellow-its-not-just-for-sunshine-anymore/

    Cracker Barrel: http://dannaden.com/2010/08/23/2-marketing-tactics-that-cracker-barrel-does-right/

    Best of luck to you and team at Vestcom.
    Keep up the great work.

    Dan Naden
    Naden’s Corner
    http://www.dannaden.com

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